Sales Toolkit Template
Use the Sales Toolkit Template to capture all things pertinent to educating sellers on a new or existing offering. The Toolkit doubles as a training deck. A message to Product Marketers and Teams: You are free to borrow all of the elements in the slide…
Battle Card Template
Use the Battle Card template for positioning against a competitor and/or a specific competitor offering. A message to Product Marketers and Teams: You are free to borrow all of the elements in the slide here and adopt it for your own particular usage. You can…
Template – Creating an “At-a-Glance” Article and “At-a-Glance” Mini-Report
Use this template as a basis for structuring your approach to short, visual and impactful content pieces for use in Demand and by Sales A lot of Product Marketing and Content teams will either spin their wheels when talking about how to approach a piece…
Resources for Product Marketers
Getting Mindshare and Campaign Air Cover for Product Marketers in Larger Companies
One of the challenges for Product Marketers in much larger organizations is their respective portfolios getting the market air cover they need through campaigns and other efforts. In this blog post, I’m going to focus on how to get more mindshare across the various marketing…
Managing Content Inventory
The Lowest Priority Item is Also the Biggest Headache I know what you’re thinking. This is the last topic you ever want to read about – how do you manage your content inventory. However, as a Product Marketer, we fight a daily struggle to have…
Launch Tier Form
The Launch Tier Form represents a simple but methodical approach for determining the extent of Marketing resources and overall go-to-market efforts that should be dedicated to a given launch. A message to Product Marketers and Teams: You are free to borrow all of the elements…
The Marketing Requirements Document or MRD
The MRD is the single most important content deliverable that Marketing can deliver but it can be more practical and usable. The Marketing Requirements Document (MRD) is the critical piece of any PLC go-to-market process that Marketing can deliver. It is the encapsulation of all…
Marketing Requirements Document (MRD)
Use the Marketing Requirements Document (MRD) to capture all pertinent information related to a Tier 1 and Tier 2 launch. This MRD was developed in PowerPoint to make the MRD more practical and useful than traditional Word-based versions. A message to Product Marketers and Teams:…