Product Marketing Persona Template
Sometimes when we’re trying to convey information on personas, it’s difficult to condense all the pertinent information and do so in a way that is memorable. I created this design and had the bright idea to use celebrity (not just Hollywood) images to make the…
Launch Plan Template – Update
I’ve updated the launch plan template based on learnings from my latest launch. Feel free to use in your launch planning processes. I also recommend checking out the Launch Tier form as a methodical way to determine a launch tier. For more information on the…
Launch Plan Template
Crossing the Bridge Between Knowing How Important Your Launch Is and How to Allocate Marketing Resources to that Launch I’ve talked a bit about the importance of the Product Life Cycle (PLC) to Product Marketers and larger organizations overall. I’ve also talked about the importance…
Managing Content Inventory
The Lowest Priority Item is Also the Biggest Headache I know what you’re thinking. This is the last topic you ever want to read about – how do you manage your content inventory. However, as a Product Marketer, we fight a daily struggle to have…
The Marketing Requirements Document or MRD
The MRD is the single most important content deliverable that Marketing can deliver but it can be more practical and usable. The Marketing Requirements Document (MRD) is the critical piece of any PLC go-to-market process that Marketing can deliver. It is the encapsulation of all…
The Buyer Cycle, Campaigns and Content Types
Product Marketing and Content Creation Go Hand in Hand – Important Things to Consider When Determining Content to Develop Regardless of whether Product Marketing is tasked with the ideation and development of thought leadership and similar content or not, the fact is that Product Marketing…
Template – Creating an “At-a-Glance” Article and “At-a-Glance” Mini-Report
Use this template as a basis for structuring your approach to short, visual and impactful content pieces for use in Demand and by Sales A lot of Product Marketing and Content teams will either spin their wheels when talking about how to approach a piece…