OUR STORY
SHOOT THE CURL MARKETING
"Shoot the Curl" is an old surfing term. It's when a surfer rides in the curl of the wave. To successfully come out the other side takes finesse, grace and skill and doing so represents the ultimate ride. To us, "shoot the curl" is used to represent reaching a higher level of marketing ability and expertise where the marketer grabs their ability to make things happen and also enjoys the ride, so to speak, of doing it.
David Lorti
FOUNDER AND PRODUCT MARKETER
With nearly twenty years in Marketing, fifteen of which in Product Marketing in both leadership and individual contributor roles, David has successfully launched products, services, solutions and platforms across a number of disciplines in the technology industry. David's passion for Product Marketing and his eye for seeing how Product Marketing can lead to even stronger business outcomes led him to bring his expertise and knowledge to Shoot the Curl Marketing.
Jessica Lorti
FOUNDER AND MARKETING STRATEGIST
Jessica is a strategic business leader energized by what the future holds with the global marketing and management experience to get there. Where others see complexity, Jessica see patterns, pathways and opportunity. Jessica has a proven track record of defining and implementing strategic programs and customer-focused traditional and online campaigns utilizing new ideas and experimentation on existing practices to increase market penetration and sales.