WE ELEVATE THE PRODUCT MARKETING FUNCTION
It's passion that started Shoot the Curl Marketing. A passion for Product Marketing and the belief that Product Marketing is a critical function for go-to-market success for any company. However, through our years, it became evident that the practice of Product Marketing is often applied inconsistently and incompletely. Many Product Marketers stumble through the role, learning as they go because often there isn't any guiding principles, a codex of practices and approaches to go by or great mentors to work alongside. By sharing content and best practices, we hope to elevate Product Marketing.
We Show You How to Do Product Marketing
Drive Insights That Guide Action and Growth
Product Marketers have the tools at their fingertips to drive market and competitive insights that inform the business and shape the direction of its go-to-market strategies. From market analysis to sales feedback to win/loss programs to competitive reviews, we help Product Marketers generate the insights needed to ensure success of their portfolios and their companies at large.
Go-to-Market With Greater Impact
All too often companies stumble through their go-to-market efforts and lose both momentum and impact when they take their new offerings to market. From the smallest to the largest organizations, Product Marketing can be a force for change and a champion of the Product Life Cycle resulting in go-to-markets that make a splash in the marketplace at the right time, with the right message to the right audience.
Enable Sellers for Greater Success
The best Product Marketers and Product Marketing teams never lose sight of their Sales counterparts. However, the approaches, methods and tools Product Marketers can use to educate sellers are often applied inconsistently across organizations. Product Marketers must produce content and training that enables Sales teams to quickly understand new and existing offerings and how best to position them to win.
ACCELERATE PRODUCT MARKETING'S MATURITY
LEVERAGE FREE TOOLS AND TEMPLATES
Latest Product Marketing Insights
The Problem with Market and Competitive Research
Is It Time for Marketing Teams to Think About Market and Competitive Research in a Different Way? In my experience as a Product Marketer and Product Marketing leader, there’s always the question that floats around, “Who does market and competitive research?” This question comes up…
The Differentness/Sameness Matrix
Thinking Aloud – a Perspective on Assessing the Level of Differentiation and its Value in the Marketplace I’ve been doing some reading lately (a thank you to DR for the recommendation on Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) as well…
Your New Product Marketing Position – The First 30 Days
A Few Best Practices and Tips for Coming Up to Speed as a Product Marketer in Your First 30 Days in a New Role We have a new Product Marketing Manager at the company I work for which got me thinking about how someone can…
Product Marketing Persona Template
Sometimes when we’re trying to convey information on personas, it’s difficult to condense all the pertinent information and do so in a way that is memorable. I created this design and had the bright idea to use celebrity (not just Hollywood) images to make the…
Launch Plan Template – Update
I’ve updated the launch plan template based on learnings from my latest launch. Feel free to use in your launch planning processes. I also recommend checking out the Launch Tier form as a methodical way to determine a launch tier. For more information on the…
Getting Mindshare and Campaign Air Cover for Product Marketers in Larger Companies
One of the challenges for Product Marketers in much larger organizations is their respective portfolios getting the market air cover they need through campaigns and other efforts. In this blog post, I’m going to focus on how to get more mindshare across the various marketing…