Launch Plan Template – Update
I’ve updated the launch plan template based on learnings from my latest launch. Feel free to use in your launch planning processes. I also recommend checking out the Launch Tier form as a methodical way to determine a launch tier. For more information on the…
Launch Plan Template
Crossing the Bridge Between Knowing How Important Your Launch Is and How to Allocate Marketing Resources to that Launch I’ve talked a bit about the importance of the Product Life Cycle (PLC) to Product Marketers and larger organizations overall. I’ve also talked about the importance…
Product Marketing Tools in the Toolbox
Sometimes You Need a Reminder of All of the Channels, Tactics and Tools You as a Product Marketer Have at Your Disposal We wanted to share this because often times, Product Marketing Managers don’t realize all of the channels, tactics and tools they have out…
Communicating with the Business
As a Product Marketing Leader or Individual Contributor, You Must Communicate Effectively With The Business You Support Generally, it’s easy for Product Marketers to go about their daily business for quite some time without engaging the business they support. After all, the business and its…
Creating a Product Marketing Plan
How Do You Create Your Product Marketing Plan? I’ve seen lots of different ways that organizations go about creating a Product Marketing plan as well as ways that Product Marketers and teams don’t go about creating a plan at all. In the end, I have…