The MRD is the single most important content deliverable that Marketing can deliver but it can be more practical and usable.

The Marketing Requirements Document (MRD) is the critical piece of any PLC go-to-market process that Marketing can deliver. It is the encapsulation of all things go-to-market for a new offering, launch of a new platform or other PLC-related activity.

However, traditional MRDs have been both bloated documents which makes their more practical use questionable. Very few people read through the MRD in its traditional format. It’s like having a webinar with no attendees. It’s great content that no one ever reads.

There is a better way.

I’ve developed a MRD template using PowerPoint I believe will be much more useful. This MRD template is intended not to have all of the bloat that traditional MRDs contain that often overlap significantly with the PRD. In my opinion, the MRD plus the PRD should complement each other and in a sense, constitute the overall business case for why a given offering or launch should go forward. They shouldn’t say much of the same thing like I’ve seen today.

And because the MRD is based in PowerPoint, this raises the likelihood that some of the content can be directly leveraged into other content such as training decks.

Enjoy and let me know how it worked for your purposes.