RESOURCES
PRODUCT MARKETING RESOURCES
We've put together a small collection of key templates for your day-to-day use. Feel free to download, leverage and pass on to other Product Marketers and Product Marketing teams who may be looking for similar tools.
Resources to Help You - Free to Download
Battle Card Template
Use this Battle Card template for conveying information about a competitor and how best to position and message against.
Capability Card Template
The Capability Card is really a succinct capture of pertinent information related to a new capability (as part of an existing offering) or feature as part of a launch.
Launch Tier Form
The Launch Tier Form represents a simple but methodical approach for determining the extent of Marketing resources and overall go-to-market efforts that should be dedicated to a given launch.
Launch Plan Template
Use the Launch Plan Template as a high-level capture of all of the activities that each Marketing function will perform in support of a given launch.
Marketing Requirements Document (MRD)
Use the Marketing Requirements Document (MRD) to capture all pertinent information related to a Tier 1 and Tier 2 launch. This MRD was developed in PowerPoint to make the MRD more practical and useful than traditional Word-based versions.
Persona Template
Use the Product Marketing Persona Template to convey key information on your personas to sales and partner sales teams.
Positioning, Messaging and Terminology Library Template
Use this template to capture positioning, messaging and terminology elements as a reference document for sales and partner sales teams. Note: You'll likely have other places where your positioning/messaging is captured.
Sales Card Template
Use this Sales Card template for conveying comprehensive information about an offering in a consumable way for Sales teams.
Sales Toolkit Template
Use the Sales Toolkit Template to capture all things pertinent to educating sellers on a new or existing offering. The Toolkit doubles as a training deck.
Sales Survey Template
Use this template to create a sales survey for use across your Sales teams to glean empirical insights.