Capability Card Template
The Capability Card is really a succinct capture of pertinent information related to a new capability (as part of an existing offering) or feature as part of a launch. It’s a way to give sellers a quick-hit understanding of the new capability or feature. A…
Product Marketing Persona Template
Sometimes when we’re trying to convey information on personas, it’s difficult to condense all the pertinent information and do so in a way that is memorable. I created this design and had the bright idea to use celebrity (not just Hollywood) images to make the…
Persona Template
Use this Persona Template to convey information on your personas in an easily digestible way for sales and partner sales teams. A message to Product Marketers and Product Marketing Teams: You are free to borrow all of the elements in the slide here and adopt…
Positioning, Messaging and Terminology Library Template
Use this template to capture positioning, messaging and terminology elements as a reference document for sales and partner sales teams. Note: You’ll likely have other places where your positioning/messaging is captured. This is meant as a way to capture the myriad of terms that sales…
Launch Plan Template – Update
I’ve updated the launch plan template based on learnings from my latest launch. Feel free to use in your launch planning processes. I also recommend checking out the Launch Tier form as a methodical way to determine a launch tier. For more information on the…
Launch Plan Template
Crossing the Bridge Between Knowing How Important Your Launch Is and How to Allocate Marketing Resources to that Launch I’ve talked a bit about the importance of the Product Life Cycle (PLC) to Product Marketers and larger organizations overall. I’ve also talked about the importance…
Launch Plan Template
Use the Launch Plan Template as a high-level capture of all of the activities that each Marketing function will perform in support of a given launch. A message to Product Marketers and Teams: You are free to borrow all of the elements in the document…
Surveying Sales Teams Template
Use this template to create a sales survey for use across your Sales teams to glean empirical insights. A message to Product Marketers and Teams: You are free to borrow all of the elements here and adopt it for your own particular usage. You can…
Content Inventory Template
Use this template to perform an inventory and analysis of the content you have in support of your portfolio and/or business. A message to Product Marketers and Teams: You are free to borrow all of the elements here and adopt it for your own particular…