Use the Marketing Requirements Document (MRD) to capture all pertinent information related to a Tier 1 and Tier 2 launch. This MRD was developed in PowerPoint to make the MRD more practical and useful than traditional Word-based versions.

A message to Product Marketers and Teams:

You are free to borrow all of the elements in the slide here and adopt it for your own particular usage. You can manipulate it, change it, delete some of it, add to it. It doesn’t matter. The only thing we ask you don’t do is forget to delete the Shoot the Curl Marketing graphics and messages from your own slides.