Why You Want a Product Marketing Function
Having a distinct Product Marketing function is part evolution and part smart business sense. I’ve had and seen the use of “Product Marketing” in a variety of contexts when the actual job role is less than true Product Marketing. For instance, I was a “Product…
Products, Services, Solutions, Platforms, Oh My!
Let’s just keep it “Product Marketing” and agree we all know what it means. Just a word for new Product Marketing Managers out there or someone not well versed in Product Marketing. The term “Product Marketing” really captures any of those areas. Yes, a leader…
Communicating with the Business
As a Product Marketing Leader or Individual Contributor, You Must Communicate Effectively With The Business You Support Generally, it’s easy for Product Marketers to go about their daily business for quite some time without engaging the business they support. After all, the business and its…
Gaining Real Insights from Sales
Product Marketers need an empirical way to glean insights from Sales teams. You would think that your sales teams would have a very strong bead on customers and prospects in terms of their pains, challenges, desired outcomes and so on. However, this isn’t always the…
The Power of Win/Loss Analysis
If you want critical insights on why your business really wins or loses opportunities, win/loss analysis is a critical tool in the toolbox. Win/Loss Analysis can be a valuable tool for understanding why your organization wins and why it loses on deals. Typical win/loss analysis…
Technical Aptitude of a Product Marketer
How technical should a Product Marketer be? I’ve worked in the technology sector for most of my career as a Product Marketers. I’ve done Product Marketing spanning semiconductors and chipsets, computers, servers, cloud services, colocation and managed hosting and cybersecurity. The ability to grasp technology…
Elevating Product Marketing
Helping Product Marketers, Product Marketing Teams and Organizations Seeking to Enhance Go-to-Market Through Product Marketing That’s what Shoot the Curl Marketing is about. This is the first of many posts and resources dedicated to advancing the function and role of Product Marketing. DavidAs a Product…