Having a Finger on the Pulse of the Changing Conversation in the Marketplace
Sensing How the Market is Changing in Small and Large Ways is a Sign of a Tuned-in Product Marketer Periodically, there are times when, as a Product Marketer, you can sense a shift in the ‘conversation’ in the market. That’s what I call a change…
Characteristics of Great Product Marketers
What Makes for the Best Product Marketing Managers? I’ve acted both in Product Marketing leadership and individual contributor roles throughout my career. As a leader, I’ve thought long and hard about the skillsets and perspective that my best Product Marketing Managers shared. This list is…
Product Marketing Tools in the Toolbox
Sometimes You Need a Reminder of All of the Channels, Tactics and Tools You as a Product Marketer Have at Your Disposal We wanted to share this because often times, Product Marketing Managers don’t realize all of the channels, tactics and tools they have out…
Technical Aptitude of a Product Marketer
How technical should a Product Marketer be? I’ve worked in the technology sector for most of my career as a Product Marketers. I’ve done Product Marketing spanning semiconductors and chipsets, computers, servers, cloud services, colocation and managed hosting and cybersecurity. The ability to grasp technology…