Your New Product Marketing Position – The First 30 Days
A Few Best Practices and Tips for Coming Up to Speed as a Product Marketer in Your First 30 Days in a New Role We have a new Product Marketing Manager at the company I work for which got me thinking about how someone can…
Products, Services, Solutions, Platforms, Oh My!
Let’s just keep it “Product Marketing” and agree we all know what it means. Just a word for new Product Marketing Managers out there or someone not well versed in Product Marketing. The term “Product Marketing” really captures any of those areas. Yes, a leader…
Characteristics of Great Product Marketers
What Makes for the Best Product Marketing Managers? I’ve acted both in Product Marketing leadership and individual contributor roles throughout my career. As a leader, I’ve thought long and hard about the skillsets and perspective that my best Product Marketing Managers shared. This list is…
Product Marketing Tools in the Toolbox
Sometimes You Need a Reminder of All of the Channels, Tactics and Tools You as a Product Marketer Have at Your Disposal We wanted to share this because often times, Product Marketing Managers don’t realize all of the channels, tactics and tools they have out…
Communicating with the Business
As a Product Marketing Leader or Individual Contributor, You Must Communicate Effectively With The Business You Support Generally, it’s easy for Product Marketers to go about their daily business for quite some time without engaging the business they support. After all, the business and its…