When Product Management is De-linked from a PLC
Surprisingly, the very group that would benefit most from a robust Product Lifecycle process is not the one that always champions its implementation. Surprisingly, the very group that needs a PLC is not always the organization to drive a PLC process. Product Managers and leaders…
Small or Large – Why You Want a Product Life Cycle (PLC) Process
For all the recognized importance of having a solid PLC process in place, to their detriment very few organizations actually do. In my time as a Product Marketer, I’ve been at small and large organizations. And I can tell you that for all the recognized…
The Product Life Cycle (PLC) Process is a Risk Management Process
At its core, the PLC is a smart process to minimize the risk to companies of making poor investment choices. Among other things, the Product Life Cycle Process is a risk management process. When a robust PLC is put in place and practiced by the…