Why You Want a Product Marketing Function
Having a distinct Product Marketing function is part evolution and part smart business sense. I’ve had and seen the use of “Product Marketing” in a variety of contexts when the actual job role is less than true Product Marketing. For instance, I was a “Product…
Product Marketing for Leaders
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Categories
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best practices for product marketers
competitive analysis; product marketing competitive analysis
content asset
content inventory
creating a product marketing plan
differentiation
glassdoor reviews
how to assess differentiation
insights from sales
launch plan
launch plan template
launch tier
launch tier form
managing content
marketing distribution channels
marketing messaging
messaging
organizing a product marketing team
persona template
plc
plc process
positioning
positioning and messaging
product life cycle
product lifecycle
product lifecycle process
product manager
product marketer
product marketer in a larger organization
Product Marketing
product marketing factory
product marketing in large organizations
product marketing leader
product marketing leaders
product marketing manager
product marketing personas
product marketing plan
product marketing planning
product marketing position
ratio product marketing to product management
role of product marketing
technical product marketer
what is positioning and messaging
Win Loss Analysis
Win Loss Program