Having a Finger on the Pulse of the Changing Conversation in the Marketplace
Sensing How the Market is Changing in Small and Large Ways is a Sign of a Tuned-in Product Marketer Periodically, there are times when, as a Product Marketer, you can sense a shift in the ‘conversation’ in the market. That’s what I call a change…
Product Marketing and PowerPoint Go Hand in Hand
Great Product Marketers Are Also PowerPoint Ninjas We’ve talked about a lot of tools that Product Marketers have at their disposal. However, there is one tool that is a critical resource for Product Marketers. Microsoft PowerPoint. Microsoft PowerPoint is so powerful for conveying information and…
Analyst Relations and Product Marketing
Depending on Your Industry, Analyst Relations Can Be a Valuable Tool for Product Marketers Product Marketers have a lot of tools at their disposal. One critical one, depending on your industry, is Analyst Relations for a variety of reasons. We see a number of advantages…
Managing Content Inventory
The Lowest Priority Item is Also the Biggest Headache I know what you’re thinking. This is the last topic you ever want to read about – how do you manage your content inventory. However, as a Product Marketer, we fight a daily struggle to have…
Products, Services, Solutions, Platforms, Oh My!
Let’s just keep it “Product Marketing” and agree we all know what it means. Just a word for new Product Marketing Managers out there or someone not well versed in Product Marketing. The term “Product Marketing” really captures any of those areas. Yes, a leader…
The Buyer Cycle, Campaigns and Content Types
Product Marketing and Content Creation Go Hand in Hand – Important Things to Consider When Determining Content to Develop Regardless of whether Product Marketing is tasked with the ideation and development of thought leadership and similar content or not, the fact is that Product Marketing…
Product Marketing Tools in the Toolbox
Sometimes You Need a Reminder of All of the Channels, Tactics and Tools You as a Product Marketer Have at Your Disposal We wanted to share this because often times, Product Marketing Managers don’t realize all of the channels, tactics and tools they have out…
Communicating with the Business
As a Product Marketing Leader or Individual Contributor, You Must Communicate Effectively With The Business You Support Generally, it’s easy for Product Marketers to go about their daily business for quite some time without engaging the business they support. After all, the business and its…