Use the Launch Plan Template as a high-level capture of all of the activities that each Marketing function will perform in support of a given launch.

A message to Product Marketers and Teams:

You are free to borrow all of the elements in the document here and adopt it for your own particular usage. You can manipulate it, change it, delete some of it, add to it. It doesn’t matter. If this has been helpful, please shout us out on LinkedIn.